Someone pointed out on Facebook yesterday that there appears to be some damage control going on at Ms. Gretchen Christine’s Website. Remember the little banner I posted a few weeks ago from her site? It looked like this,

and read: Proceeds of the debut single will go to Leukemia
and Lymphoma Society (LLS) & the Jeff Beitzel Foundation

Well, sometime between March 18th and yesterday (my guess is it was yesterday, this someone has a pretty keen eye and would have probably noticed otherwise) the banner changed. It now looks like this,

and reads: A portion of the proceeds of the debut single will go to Leukemia and Lymphoma Society (LLS) in memory of Jeff Beitzel
Umm..you can’t do that!

It’s also said that her Facebook “fan” page is now gone, kaput, vanished! How will she network with her fans now? Could this be part of the damage control?

I stand by my first thought the day this single debuted,

“We all know Gretchen wants to break into the music industry, so is this just a brilliant (I use that word loosely) marketing plan? Jeff was not her fiance, but what better way to make a debut? Capitalize on a tragic situation, a man’s death and a relationship that didn’t exist?”

I really wish I would have been proven wrong. I really do.
Who takes donations to help save lives for a foundation that doesn’t exist? Who takes donations for 2.5 months and then decides only a portion of the proceeds will benefit the LLS. Aren’t people curious where their donation went and what it’s being used for? Are there any answers for that within your creative space?